Case Study

Secure Store

SERVICE
Website and Brand Identity

ROLE
Art Direction
Branding
Development
Animation

The Right Connections
are Everything

Back in 2010, our lead-designer worked on theSecure Store branding and website. The branding held up over time, but the website was unresponsive and used old technology. 

In 2021, the website required a facelift. Here at Digital Mammoth we designed and developed a slick new modern and responsive website for Secure Store. The new site is easy to navigate, mobile responsive, and we added animation to catch the users eyes.

Mobile in Mind

All Digital Mammoth websites are designed to be mobile responsive, so users get the same great experience no matter what device they are on.

Colour Palette

Secure Store’s primary colours are teal, black, and white. Teal evokes feelings of trustworthiness and reliability. This monochromatic colour palette results in a design that is smooth, elegant, and comfortable for eyes.

Typography

The font for Secure Store is Rajdhani, a modularized font that may be interpreted as technical or even futuristic.

Rajdhani

Why Rajdhani?

We chose Rajdhani as the primary font for Secure Store because the squared and condensed appearance may be interpreted as technical or even futuristic. Typically round bowls and other letterform elements have straight sides in Rajdhani. The stroke terminals typically end in flat line segments that are horizontal or vertical, rather than diagonal. Their corners are slightly rounded, giving stroke-endings a softer feeling, rather than a pointy one.

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